Pablo Farías
Assistant Professor
Doctor en Gestión y Administración de Empresas, Universidad de Valladolid, España.
Master in Finance , Universidad de Chile, Santiago, Chile.
Business Administration (Commercial Engineer), Universidad de Chile, Santiago.
Research Areas
Marketing, Strategies and Market Research.
Contact
pfarias@fen-uchile.urantiacos.cl
pfarias@unegocios.cl
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Columna de Opinión
- 2020 / Transformación Digital: COVID-19 y la transformación digital
- 2019 / La creciente pérdida de competitividad de Chile
Academic/Professional meeting Presentations
- 2016 / Los determinantes del conocimiento del costo total de los avances en efectivo
- 2016 / Determinants of knowledge of the total cost of personal loans
- 2016 / Determinants of perceived and actual knowledge of personal loan´s total cost
- 2016 / The impact of online hotel reviews on consumers responses: An examination across genders in a collectivistic country
- 2016 / Determinants of Travelers´adoption of information from online reviews
- 2016 / Identifying drivers of actual and perceived knowledge of mortgage loan´s total cost
- 2015 / The impact of online hotel reviews on consumer responses: An examination across genders in a collectivistic country
- 2015 / Determinants of Price knowlegde for financial products: The AFPs case
- 2014 / Does puffery deceive in Chile
- 2014 / The effectiveness of environmental information in Latin America: Evidence from Chile
- 2014 / La efectividad de la publicidad oposicional
- 2014 / Use of Facebook and the Formation and Maintenance of Social Capital: Evidence from Latin America
- 2014 / ¿Cómo las grandes marcas obtienen información para personalizar las comunicaciones de marketing?: un análisis de contenido del proceso de registro en los sitios web.
- 2014 / Publicitar en Internet: ¿Banners o Advergames?
- 2011 / Can Comparative Advertsing Be Effective in Chile
Cases Studies (Editorial)
- 2014 / CASEN survey: statistical and methodological misleads in key public policy in Chile / - No. 7
- 2014 / Alianza: Pricing to Enter the Pension Industry / - No. 4
Competitive Research Awards Received